v1 — Draft

BRX Standard

Evidence-Backed Expectations

Pillars: Retention Results
Strength: Very Strong Strong Moderate Preliminary

Athlete Standard

1

Complete 100 training sessions in your first year

Athletes at 100+ sessions set 2.7x more PRs and gain 1.2 mph more pitching velocity

Retention Results RS-001 / IG-006
2

Zero missed weeks in your first 8 weeks

Athletes who miss a week in their first 8 weeks are significantly more likely to churn

Retention IG-005 / IG-011
3

Complete your reassessments on time

On-time reassessment adds 16 points to renewal probability

Retention IG-023
4

Have your parents engaged in the communication process

Athletes with parent engagement renew 15-20 points higher

Retention IG-024 / PR-022
5

Complete at least 70% of your prescribed workouts Premium

Athletes above 70% compliance renew at 77% vs 60%

Retention PR-001

Coach Standard

1

Ensure every athlete in their first 8 weeks is scheduled by Thursday -- reach out if not

Missing a week in the first 8 weeks tanks renewal probability

Retention IG-005 / IG-011
2

Respond to every missed session or adverse event within 72 hours

Coach response within 72 hours of adverse events significantly improves recovery

Retention IG-014 / IG-015
3

Schedule reassessments on time for every athlete

On-time reassessment adds 16 points to renewal probability

Retention IG-023
4

Initiate two-way conversations with at-risk athletes, not just automated messages

Two-way conversation recovery rate is significantly higher than one-way outreach

Retention IG-021 / BX-001
5

Your athletes should average at least 5 PRs per 90 days of training

Top coaches produce PRs at higher rates controlling for visit frequency

Results RS-001 (pending RS-003)