One Constraint, Five Dials
Every direction is a trade. This page prices them.
~$400K
The one non-negotiable: an average coach manages ~$400K. That number is not a growth trophy - it is what funds the careers half: the salaries, the schedule, the ladder. Every dial setting on this page still has to hit it. The dials choose where the cost lands, not whether there is one.
Closing Time
When does in-person training end?
Close at 8pm
- In-gym-heavy model stays feasible
- Grow clientele on the floor
- 8:30-9pm get-home time
- The wall gets closer every year
Close at 6:30-7pm
- Home for dinner, present at night
- Can't fit enough in-gym clients
- Recruiting + out-of-gym services become mandatory
In-Gym vs Premium
Where does the revenue live?
Floor-first
- Face-to-face craft - the work you fell in love with
- Revenue chained to open hours
- Late nights are structural, not a phase
Premium-lean
- Revenue decoupled from the floor
- Hits the 400 with an earlier close
- More screen coaching, fewer in-person reps
In-Building vs Remote
Can a coaching seat live outside Waukesha?
Everyone in the building
- One floor culture, one standard
- Easiest to coach the coaches
- Your seat is tied to this zip code
- A life change that moves you means you leave
Remote seats exist
- A career that survives a move
- Premium + recruiting scale past the floor
- Isolation - you're not with the guys
- Fewer floor reps, harder to stay sharp
Hats Per Coach
How wide is one coach's game?
One clean lane
- Mastery, clear identity
- The 400 must come from floor volume - hours pressure
- Fewer levers to grow income
Many hats
- More income levers
- Makes an early close possible
- Jack-of-all-trades feel, context switching
Athlete Scope
Who do we serve?
Baseball-only
- Specialist identity, mission purity
- Assessments crush June-Aug: 50+ hr weeks
- Quiet April-May - volatility is structural
All-comers
- Smooth calendar year-round
- Diluted specialist identity
- 'Just another gym' risk
THE DIALS ARE COUPLED. Earlier close + higher income + smoother summers + baseball-only cannot all be true at once. And a remote seat only exists where the revenue already does. Pick what you protect - the constraint picks what it costs.