Marketing Development Rep

Your priorities, in order

Work from the top. A lead or customer who is waiting always comes before everything below it.

Red

A lead or customer is waiting on us. Drop what you're doing.

Incoming phone calls

The BRX phone line in HubSpot. Leads and current customers. Answer live, or call back within the hour.

Live Answer %

Answer live

Lead replies

Any lead, qualified or not, texts back in SalesMSG (Online Sales or In-Gym Sales inbox) or replies to an email in the Help Desk. Reply within 5 minutes; call first when a parent shows buying interest.

5-Minute Reply %

5 min in your shift
2 hours from shift start if it came in overnight
4 hours on Monday

New qualified leads

A new Meta lead or Athlete Analysis form that meets the qualified rule (a parent, right sport, right age). The automatic text already went out. You call. No answer, call again, then voicemail and one text. Unqualified leads stay on the automated texts and are not yours unless they reply.

First Call On Time %Lead-to-Opportunity % (by source)

10 min in your shift
2 hours from shift start if it came in overnight
4 hours on Monday

Yellow

No lead or customer is waiting. Work the queue.

Sales Follow-Up Queue

Leads who canceled or no-showed, said "not right now," or have a return date. BRX Tools, top to bottom. Confirm every call you set: a personal text at booking, the night before, and the morning of.

Call Show Rate (calls you set)

Today

In-Gym customer service

Current customers in the BRX In-Gym SalesMSG inbox and Help Desk tickets. Answer it yourself, or reassign the thread or ticket to the right person. Either one counts, as long as it happens before your shift ends.

Same-Day Handle %

Same day

Green

Every inbox and ticket is answered. Go outbound.

Outbound to existing leads

Leads already in HubSpot that BRX Tools hands you: a PBR event that showed a plateau, a local lead who went quiet, a return date that came due.

Starts after the day-60 review

When green

Projects and campaigns

The work we never had hands for. Meta ads are Creative Tone's job now, not yours. Never before a waiting lead or customer.

Only when rows 1 through 6 are clear

When green

Log it or it didn't happen

Every call inside HubSpot, tagged Setting Call.
Every Premium info call booked on the setter page, every In-Gym assessment booked in Acuity. Never send a link to a lead you're already talking to.

Your hours

Monday to Friday, 11 to 7. Wednesday, 10:30 to 6:30. Weekends 2 to 10 are Amir's team. Leads and replies that came in outside these hours: your first 2 hours, 4 on Monday. Oldest first.

9 am

11 am

1 pm

3 pm

5 pm

7 pm

9 pm

KPI names follow the Coach KPIs page style: "Actively Training %", "Call Show Rate (30d)", "Assessment Conversion %". Each chip is a metric the scoreboard can show as a number.